What do you want to know about SEO and Social Media?
How to reach your target audience?
Search Engine Optimization (SEO)
SEO is the process of assisting a website or piece of content to rank higher on Google. To put it simply, search engine optimization is the process of optimizing a piece of online content so that search engines like Google display it towards the top of the page when someone searches for something.
SEO in Google
Here you must think about the factor that Google really considers, even though no one has no idea what Google is showing to you when you search for something. But Google has had a few consistent and foundational ranking factors, that when understood and executed correctly it can give you a big competitive advantage.
What is SEO-friendly content?
SEO-friendly content is content that has been created in such a way that it will rank high in search engines. Although some marketers believe this means stuffing it with keywords, it’s actually intended to help search engines find, understand, and connect your content to the topic you’re attempting to cover.
Google’s Top-Ranking Factors
Here we can identify the most important ranking factors like relevant content, link building, user experience, and social signals,
- Relevant Content
Relevant and quality content will be helping to reach the top and also more than 2000 words get more top 10 places in SERPs (Search Engine Resource Pages). Finally, you must optimize for search intent otherwise your page will or never will be rank.
- Link building
There are three types of links in link building:
Inbound links help Google to figure out that if the content is authoritative and relevant.
Outbound links are from specific websites which direct traffic to another one.
Internal links will redirect traffic to the existing domain or website.
- User Experience
Following UX factors are important if you want to reach the top.
CTR- Also known as Click-through rate which shows the percentage of people who visit your site from a SERP entry.
Page time- The time that the user remains on the website.
Desirable- The use of image, identity, brand, and other design aspects to elicit emotion and admiration.
Findable- content must be accessible and locatable both on and off the site.
- Social Signals
These can provide indirect and direct value to your content.
Note
- Indirect Value:
If your content is shared by more people on social media, people will link back to the content too often. If you’d like to check this fact you can search, simply someone’s name or business brand, and see what Google will give back to you. Obviously, it will show you Twitter, LinkedIn, or Facebook links containing your keyword. As a result, we can conclude that social media has an impact on ranking. So, you may develop your business, blog, or website on social media as well, making your material more discoverable.
SEO friendly social content
You can do the following things when creating and sharing SEO-friendly social content.
1. Choose five phrases or keywords.
2. Create optimized social posts and share them.
3. Select three social media channels.
How to increase the reach of your social posts
So, I am going to tell you that what you have to do in order to increase your reach. you can do the following tasks, daily, weekly, or monthly in order to achieve your goal.
Daily — Leave three relevant comments or replies. Share at least two Instagram stories and share one Instagram post.
Weekly- Follow 20 new relevant Instagram users.
Monthly- Create and post one Instagram TV post.
In here you can try different things like single, multiple slide show images as well. When you post a video try Boomerang or native one.
Daily- Follow 10 new Twitter users and share and retweet one Tweet.
Weekly- You can reply to five different relevant Tweets.
Monthly- Create a public Twitter list and add about 20 users each month.
Reaching to the Targeted Users
If you’re planning to post your material on Twitter, you can utilize advanced search. Pay close attention to those that interact with you. Keep them updated by sending direct or indirect communications.
So, I hope you get an idea about SEO and how to reach your audience. If you have any questions please comment and if you like this article please show your support by sharing and clapping. Let’s meet with another new article. ^_^
